The Power of Perceived Value
Aug 3
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
Continue Reading6 Reasons You Need a Company Store
Jun 28
As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...
Continue ReadingHow to Make Rush Orders Less Stressful
Jun 6
Whether you just found out you need products for an event soon, or someone forgot to place an order, sometimes rush orders just happen. And that's okay! Getting your order in last minute doesn't me...
Continue Reading6 Things You're Missing Out on by Not Using Promotional Products
May 22
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingThe Best Apps For Organization
Mar 16
For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year - especially in an increasingly digital age where social media, a million calendar reminders...
Continue ReadingAdvice for Getting the Most Out of a Business Trip
Feb 22
Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...
Continue Reading5 Fail-Proof Ideas for Your Business Instagram
Jan 9
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...
Continue ReadingBranding 101: Let’s Talk Logos
Nov 10, 2025
A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...
Continue ReadingThe History of Promotional Products
Sep 27, 2025
If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...
Continue Reading6 Books That Every Business Owner Should Read
Jul 15, 2025
As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...
Continue ReadingHow Promo Products Can Make a Lasting Impression
Mar 23, 2025
How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...
Continue ReadingSustainability & Environmental Responsibility: Why it Matters
Mar 16, 2025
As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...
Continue Reading5 Invaluable Marketing Books to Help Grow Your Brand
Jan 4, 2025
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...
Continue ReadingHow to Juggle Work and Life Balance Like a Boss
Dec 6, 2024
Sometimes life gets hard. You don't have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can ge...
Continue Reading3 Things Every Busy Professional Needs
May 18, 2024
If there's one thing we never have enough of, it's time. We haven't quite figured out a way to freeze time yet, but we have found ways to save it. If you're a busy professional, these three FREE pl...
Continue ReadingLanyards: Everything You Need to Know
Apr 19, 2024
When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...
Continue ReadingWhat’s Up With Unboxing Videos? The Trend You Must Try
Apr 12, 2024
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...
Continue ReadingYour Guide to Decoration Methods: Part 1
Mar 7, 2024
How do you decide which type of decorating method to use when so many possibilities are available for customized apparel and products? Each decorating choice has various advantages. In this blog, w...
Continue ReadingWhy You Should Be Having More Fun at Work
Jan 30, 2024
In the past, the words "work" and "fun" were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enjoying yourself at wor...
Continue Reading5 Simple Tips to Organize and Run Effective Meetings
Jan 22, 2024
If you work from 9 to 5, chances are you've sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn't matter the industry you are in, meetings are inevitable....
Continue ReadingCorporate Social Responsibility and the Beauty of Giving Back
Dec 31, 2023
Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn't it? But it doesn't h...
Continue ReadingHow Promo Products Can Tell Your Brand's Story
Jul 21, 2023
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...
Continue ReadingWhat Millennials Want (And How to Work With Them)
May 23, 2023
Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...
Continue Reading4 Ways to Improve Communication
May 8, 2023
Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...
Continue ReadingHow to Choose Uniforms the Whole Team Will Love
Mar 11, 2023
If you've been in the workforce for a couple of years, you've probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms are common - t...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
Jan 7, 2023
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue Reading5 Ways to Boost Employee Morale
Dec 30, 2022
When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...
Continue Reading9 Useful Apps for Sales & Marketing Professionals
Nov 30, 2022
Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...
Continue ReadingYour Brand Is Your Business - Market It!
Oct 23, 2022
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...
Continue Reading6 Helpful Tips to Address Unhappy Customers
Sep 2, 2022
It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...
Continue ReadingGraphic Design Terms Everyone Should Know
Aug 10, 2022
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...
Continue ReadingThe Secrets to Attracting Ideal Customers
Aug 3, 2022
You put together the business plan, signed the lease, designed an informative website and...*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting your id...
Continue ReadingHow to Work Smarter, Not Harder
Jul 12, 2022
Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...
Continue ReadingGiving Back: The Importance of Corporate Social Responsibility
Jun 5, 2022
Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...
Continue ReadingLeading the Workplace: How to Develop Your Leadership Skills
Apr 29, 2022
Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...
Continue Reading6 Benefits of Customer Loyalty Programs
Jan 15, 2022
Everybody loves getting new business - it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into generating...
Continue ReadingHow to Manage the Workload of a Leader
Dec 24, 2021
We all have a superstar in the office. They're the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym every d...
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